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2 July, 2018

El patrocinio del Mundial de Fútbol

El deporte es para muchas empresas una oportunidad única de lograr mayor visibilidad, posicionamiento y generar imagen de marca. Los espacios y escenarios deportivos se transforman en enormes escaparates que benefician la imagen y la notoriedad de las empresas patrocinadoras.


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21 June, 2018

Un ejemplo de comunicación interpersonal

Un alcalde de pueblo que dejó impresionados a poco más de un centenar de invitados a una boda por su estupenda gestión de la comunicación interpersonal.


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19 June, 2018

Salir a Bolsa, cuando la comunicación alcanza su máxima expresión

En una salida a Bolsa siempre participan actores de relevancia que son imprescindibles para asegurar la viabilidad y el éxito de la operación. Los Asesores Legales, son aquellos que elaboran la documentación legal necesaria para la CNMV; el Coordinador Global, es el que diseña la operación y coordina al resto de actores; los Auditores, dan fe de los […]


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14 June, 2018

“Clictular”, del periodismo al algoritmo

Al margen de lo que se cuente, o de lo que se quiera informar, sólo hay un objetivo: ganar lectores a un sólo precio; el clic del titular.

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